Vision – for the Borough

A Borough that shows pride in its local heritage whilst seeking opportunity and choice for future generations.

Mission – for the Council

A forward looking, efficiently run Council underpinning the Vision by providing first class services that give the community value for money.

Core Values of the Council

- The Council will provide timely, reliable and targeted public services that are judged by their quality, their cost effectiveness and relevance to the community’s needs.

- The Council will focus on providing what the community needs and this will be established through dialogue and consultation, delivered in close partnership with other organisations.

- The Council will be an excellent employer encouraging a ‘can do’ culture that finds solutions, takes decisions and learns from the best practice of others. The Council’s work will be publicly accountable and presented with openness and transparency.

- The Council’s decisions will be guided throughout by compassion for those people in need.

Key Strategic Priorities

Value for Money – Providing efficient, cost-effective and relevant quality public services.

Environment & Heritage - Preserving and enhancing a sustainable environment, both rural and urban, within Guildford Borough.

Social Cohesion - Ensuring our diverse community can live in safety and with dignity.

Culture - Supporting a diverse range of high quality cultural activities and facilities.

Dynamic Economy - Encouraging a vibrant business and knowledge based local economy.